Branding x Service Design Specialist
( Brand Strategy | Service Design | Experience Design )

Sara is an award-winning multidisciplinary designer based in London, with 5+ years of experience working across Europe and Asia. She works at the intersection of brand strategy and social design, helping organisations rethink how they connect with people, from global brands refining guest experiences to community projects that bring neighbours together.

Her background spans global consultancy work and collaborative design studios, where she has worked alongside strategists, architects, curators, and social designers. This has given her a versatile approach that moves fluidly between brand systems, spatial experiences, and public engagement, always grounded in understanding people first.

Having lived and worked across Austria, Finland, and the UK, Sara brings a naturally global perspective shaped by diverse design cultures. She is inspired by the Swedish idea of Lagom, meaning “just the right amount.” She believes the best design feels balanced, intuitive, and quietly confident, as if it was always meant to be.